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The Lemonaid Group
Turning ordinary into the extraordinary
We're a strategy-led creative partner helping organizations turn mission into measurable impact. We build aligned systems that connect strategy, storytelling, and distribution so that messages don’t just reach people, they move them to act.
Our Story
Founded in 2012 on the campus of Howard University, our firm was birthed in the spirit of "Truth and Service." What began as a design consultancy for entrepreneurs evolved into a high-stakes strategic partner for global leaders. Our perspective was sharpened through a decade of leadership.
Our breadth of experience—from grassroots nonprofits to the Oval Office to the corporate boardroom—gives us a unique ability to operate at massive scale with the precision, speed, and strategic focus.
Meet The Team
Carahna Batiste
Founder & Executive Director
Muriel Cooper, MS, PMP
Stakeholder Strategy &
Program Management Lead
Jazmine Goodwine
Paid Media & Digital Advertising Lead
Maurice Starks
Content & Engagement Lead
Maya Hammond
Measurement & Data Lead
Marc Banks
PR & Media Outreach Lead
Taerynn Khai Owens, MS
Strategic Marketing Lead
Penelope Ceballos
Social Media Platforms Lead
Tashi Scott, MFA
Brand Development Lead
