Working Forests Initiative: Planting Forests Today,
For Tomorrow
Working Forests Initiative needed to shift perception of their often misunderstood industry into one seen as essential to our climate future. We positioned the forest industry not just as producers, but as lifelong stewards of the land. Generations of people who care for forests so forests can care for us. We crafted a narrative grounded in authenticity, responsibility, and long-term impact, using an editorial visual approach to build trust.
97% Custom Audience Reached
98% Completed Video Views on Streaming Platform
​
2.2M Site Visitors Reached w/ 3x Engagement Above benchmark
​
+7.2% Ad Recall
Role
Creative Director, Art
Stats
Skills
Public Affairs
Brand Reputation
Art Direction
In a working forest we don’t just plan for tomorrow, we plant it.
Credits
I believe firmly in giving credit where credit is due. Encouraging myself and my peers to stand in the light that we create is something I won’t ever waver on. All of the materials on this page are not my creations alone. If we (future client or employer) work together, you will not get this exact project from me alone. It takes a team. A damn good one. I am a master team builder and creative leader and that is what I can promise you from this book.
So without further adieu, thank you to my team for our many hours meticulously labored over every detail, idea, word, edit, change, export. This is just one example of the work of true creatives and I’m so incredibly honored to have served as your creative director.
Dhruv Nanda, Creative Director, Copy
Ashley Siebels, Sr. Art Director
Ashley O'Connor - Art Director
