Get to Where
You’re Meant to Be
With OneTen
OneTen is a coalition of leading chief executives and their companies coming together to upskill, hire and advance one million Black individuals without four-year degrees into family-sustaining jobs.
Role
Creative Director
Services
Campaign Pitching
Client Relationships
Campaign Strategy
Awareness Campaign
Talent Acquisition
B2C
Stats
100,000+ sign-ups
+2.3% Awareness
13M Acquistion Impressions
110M Awareness Imprs.
+13% Video Awareness
9 Cities for OOH Campaigns
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We ask the talent to consider, “Where Are You Meant to Be?”
Getting businesses on board to transform hiring practices
Check out year two of the engagement to see how we evolved.
Credits
I believe firmly in giving credit where credit is due. Encouraging myself and my peers to stand in the light that we create is something I won’t ever waver on. All of the materials on this page are not my creations alone. If we (future client or employer) work together, you will not get this exact project from me alone. It takes a team. A damn good one. I am a master team builder and creative leader and that is what I can promise you from this book.
So without further adieu, thank you to my team for our many hours meticulously labored over every detail, idea, word, edit, change, export. This is just one example of the work of true creatives and I’m so incredibly honored to have served as your creative director.
Jess Meyer - Creative PM
Chelsea Buyco - Sr. Producer
Christina Sheffey - Group Creative Director
Camilo Caffi - Sr. Art Director
Maia Tilly - Art Director
Alex Tafur - ACD, Copy
