Creating a circular
economy for paper
and packaging
Leading companies across the paper and packaging industries came together to for a new coalition. We developed the name and visual identity, created a brand architecture, and designed and developed a website to launch their campaign to be successfully selected as the Producer Responsibility Org in Colorado, which paved the way for their selection in other states.
Role
Creative Director
Services
Campaign Pitching
Client Relationships
Campaign Strategy
Awareness Campaign
Talent Acquisition
B2C Campaigns
Stats
305 Names Brainstormed
67 Logos
15 Figma Frames
45 Brand Guide Pages
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Credits
I believe firmly in giving credit where credit is due. Encouraging myself and my peers to stand in the light that we create is something I won’t ever waver on. All of the materials on this page are not my creations alone. If we (future client or employer) work together, you will not get this exact project from me alone. It takes a team. A damn good one. I am a master team builder and creative leader and that is what I can promise you from this book.
So without further adieu, thank you to my team for our many hours meticulously labored over every detail, idea, word, edit, change, export. This is just one example of the work of true creatives and I’m so incredibly honored to have served as your creative director.
Christine Lopez , Director, Creative Operations
Jason Simko, Sr. Art Director
Tashi Scott, Sr. Art Director
