Disney’s turbocharge-
sized investment in Parks,
Resorts, and Cruises
Ahead of Josh D’Amaro’s 2024 INBOUND keynote announcing Disney’s $60B parks and resorts investment, we built early buzz among investors and key stakeholders through a strategic mix of digital and OOH placements by featuring Disney’s own renderings and exciting sneak peeks at the magic to come.
Outcome
Investors see strong long-term potential in Josh D’Amaro’s storytelling-driven park expansions, even when initial reactions reflect short-term caution around cost and timing.
Role
Creative Director
Services
Rapid Response
Client Management
Brand Reputation
Investor Relations
Motion Graphic Design
Singing Disney Hits
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Using Disney’s Memorable Moments for Message Impact
Disney (DIS) Sheds Light on $60B Theme Park Expansion Plans
Disney Bets $60B Its Parks Will Power the Future
Disney Parks Unveil Multibillion-Dollar Expansions
— ‘Indiana Jones,’ ‘Encanto,’ ‘Monsters, Inc.’ And More
Disney CFO says its planned $60 billion parks and experiences
investment will ramp up in the back half of the next decade
Disney reveals more on huge Magic Kingdom expansion, one part of a $60 billion investment
Disney Experiences Chairman Josh D’Amaro to Speak at INBOUND Wednesday
The Magic of Storytelling: Insights from Disney’s Josh D’Amaro, INBOUND 2024
Credits
I believe firmly in giving credit where credit is due. Encouraging myself and my peers to stand in the light that we create is something I won’t ever waver on. All of the materials on this page are not my creations alone. If we (future client or employer) work together, you will not get this exact project from me alone. It takes a team. A damn good one. I am a master team builder and creative leader and that is what I can promise you from this book.
So without further adieu, thank you to my team for our many hours meticulously labored over every detail, idea, word, edit, change, export. This is just one example of the work of true creatives and I’m so incredibly honored to have served as your creative director.
Jess Meyer - Creative PM
Dhruv Nanda - Creative Director, Copy
Adrian Zavala - ACD, Art
Alex Tafur - ACD, Copy
Kyle Douglas Harrison - Sr. Copywriter
Maayan Haim - Art Director
