We Make Happy
Happen at Disney
Cast members are dedicated to creating happiness for Disney guests – and we're dedicated to supporting them in doing so. To make Disney the happiest place on Earth – it takes a team of people supporting one another. And when we set the stage for our cast to perform – they make Disney magical. Together, We Make Happy Happen.
Role
Services
Creative Director
Brand Design
Client Management
Employer Reputation
Public Affairs
Singing Disney Hits
*Blockbuster + My VCR*
PLATFORM
We Make Happy Happen
To make Disney the happiest place on Earth, it takes a team of people supporting one another. And when we set the stage for our cast to perform – they make Disney magical. Together—We Make Happy Happen.
WHY IT’S OUR PLATFORM
Cast members are dedicated to creating happiness for Disney guests – and we're dedicated to supporting them in doing so.
"WE MAKE HAPPY HAPPEN" CAMPAIGN ASSET COMPONENTS
+
+
stylized headline
Image of happy cast member
Image of happy cast member
succinct proof point*
brand
logo
+
written platform
*must pay off the headline
HOW TO WRITE A “WE MAKE HAPPY HAPPEN” HEADLINE
COPY STRUCTURE
1
Select a fact about the happiness the cast member created while working at Disney.
*The headlines must be true and authentic to the experience of the cast member featured in the ad.
2
Add a fact about how working at Disney has afforded that cast member a benefit that has made them happy, too.

For example, a headline could measure a cast member’s tenure in happiness and pair it with a promotion, career advancement, benefits, skill gained, etc).
This could look like:
954 days brightened. 5 promotions earned.
3
Pair with a proof point that helps make the headline “true”:
Proof point: Many cast members stay with us for 11+ years.
*Proof points serve as the foundation for all assets and should be prioritized in all assets especially where limited space requires minimizing copy.
EXAMPLE DISPLAY/BANNER AD
quality image of happy cast member
platform
logo
CTA
headline
proofpoint
Layout for smaller sizes*:
(ie. 300x50px, 320x50px)
*When designing display ads, the logo should usually be included. For smaller sizes (ie. 300x50px, 320x50px) you can alternate usage between the logo, button, or tagline and ONLY feature the proof point for ad copy. For social ads, it’s recommended to exclude the logo on the graphic and feature proof point prominently.
The formula: Employee experience + Disney’s role (supported by proofpoints)
TYPOGRAPHY
Bogle Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,’”?!()-–:;
COLORS
COLORS
#42697C
#FDF2D0
#CBEAC6
#BAD5E8
#F1CDD6
Guys, guys wait. Listen you will not believe this. Carahna was incredible in the pitch. She’s presenting the work and we get to the slide and she belts out ‘No matter how far I go...’ She’s singing and the clients are loving it. She’s spectacular really.”
- Scott Mulhauser, Partner, Bully Pulpit International
Credits
I believe firmly in giving credit where credit is due. Encouraging myself and my peers to stand in the light that we create is something I won’t ever waver on. All of the materials on this page are not my creations alone. If we (future client or employer) work together, you will not get this exact project from me alone. It takes a team. A damn good one. I am a master team builder and creative leader and that is what I can promise you from this book.
So without further adieu, thank you to my team for our many hours meticulously labored over every detail, idea, word, edit, change, export. This is just one example of the work of true creatives and I’m so incredibly honored to have served as your creative director.
Jess Meyer - Creative PM
Christina Sheffey - Group Creative Director
Dhruv Nanda - Creative Director, Copy
Adrian Zavala - ACD, Design
Alex Tafur - ACD, Copy
Ashley Siebels - Sr. Art Director
Maia Tilly - Art Director
