Walmart takes a
step forward on Employee
Growth Opportunity
Inspiring stories of 16 hourly associates who have successfully grown their careers at Walmart showcases the impact of Walmart's $1 billion commitment to career training and advancement. The campaign brings to life the fact that 75% of their management team started as hourly associates themselves.
The campaign was strategically targeted towards a political elite audience, reaching them across integrated digital advertising channels, and resulting in measurable and positive shifts in their sentiment towards Walmart.
Role
Creative Director
(design and art
consulting)
Stats
+7pp Career Advancement Reputation
+6pp Brand Favorability Among Audience
125 Creative Assets
Skills
Public Affairs
Employer Reputation
Art Direction
Awards
Telly Awards Winner 2024
Branded Content, Corporate Image
Credits
I believe firmly in giving credit where credit is due. Encouraging myself and my peers to stand in the light that we create is something I won’t ever waver on. All of the materials on this page are not my creations alone. If we (future client or employer) work together, you will not get this exact project from me alone. It takes a team. A damn good one. I am a master team builder and creative leader and that is what I can promise you from this book.
So without further adieu, thank you to my team for our many hours meticulously labored over every detail, idea, word, edit, change, export. This is just one example of the work of true creatives and I’m so incredibly honored to have served as your creative director.
Jess Meyer - Creative PM
Christina Sheffey - Group Creative Director
Camilo Caffi, Sr. Art Director
Alex Tafur - ACD, Copy
Jonathan Dillard, Dir, of Post Production
