Grubhub is a Hometown Hero
Even years after the pandemic, local restaurants were still bouncing back, and public perception of food delivery apps hadn’t kept up. In Chicago, where Grubhub was born, policy elites were often unaware of the company’s local roots or its impact on independent restaurants. We set out to shift that perception by pairing iconic dishes (like deep dish and chardogs) with iconic landmarks (like the L train and Navy Pier), reminding Chicagoans, and the people who shape its policies, that Grubhub isn’t just delivering food, it’s delivering for the city.
Role
Creative Director
Services
Creative Director
Stats
2 Shoots
2 Cities
130 Pieces of Creative
1100 Sesame & Poppy Seeds
10 Layers of Cake
63% Priority Audience
Reached
105M+ Impressions
+14% Increase in Favorability
+7% Positive Reputation
Impact among audience
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Credits
I believe firmly in giving credit where credit is due. Encouraging myself and my peers to stand in the light that we create is something I won’t ever waver on. All of the materials on this page are not my creations alone. If we (future client or employer) work together, you will not get this exact project from me alone. It takes a team. A damn good one. I am a master team builder and creative leader and that is what I can promise you from this book.
So without further adieu, thank you to my team for our many hours meticulously labored over every detail, idea, word, edit, change, export. This is just one example of the work of true creatives and I’m so incredibly honored to have served as your creative director.
Jess Meyer - Creative PM
Jenee Neal - Sr. Producer
Christina Sheffey - Group Creative Director
Jonathan Dillard - Director, Post Production
John Snapp, Editor
Adrian Zavala - ACD, Design
Alex Tafur - ACD, Copy
Ashley Siebels - Sr. Art Director
Maia Tilly - Art Director
