Grubhub is a Hometown Hero
Even years after the pandemic, local restaurants were still bouncing back, and public perception of food delivery apps hadn’t kept up. In Chicago, where Grubhub was born, policy elites were often unaware of the company’s local roots or its impact on independent restaurants. We set out to shift that perception by pairing iconic dishes (like deep dish and chardogs) with iconic landmarks (like the L train and Navy Pier), reminding Chicagoans, and the people who shape its policies, that Grubhub isn’t just delivering food, it’s delivering for the city.
Role
Creative Director
Services
Creative Director
Stats
2 Shoots
2 Cities
130 Pieces of Creative
1100 Sesame & Poppy Seeds
10 Layers of Cake
63% Priority Audience
Reached
105M+ Impressions
+14% Increase in Favorability
+7% Positive Reputation
Impact among audience
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Credits
None of this work is created alone. Every project here reflects the collaboration of talented teams across design, strategy, writing, and production. My role has been to lead, shape, and elevate that work, building teams and environments where strong ideas can thrive.
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I care deeply about recognizing the people behind the work, and I’m proud of what we’ve created together.
Jess Meyer - Creative PM
Jenee Neal - Sr. Producer
Christina Sheffey - Group Creative Director
Jonathan Dillard - Director, Post Production
John Snapp, Editor
Adrian Zavala - ACD, Design
Alex Tafur - ACD, Copy
Ashley Siebels - Sr. Art Director
Maia Tilly - Art Director
